Our Story

Along the shores of the Dead Sea, sands of the Jordanian desert mingle with minerals of an ancient geological fault. In these waters, precious elements are combined into an elixir coveted by Cleopatra and the Queen of Sheba for its beautifying powers.

 

Modern-day studies have validated the potency of this ancient source, proving the benefits of Dead Sea minerals to skin and overall health. In 1993, Jordanian scientist Elham Zeadat founded Bloom—a leading-edge laboratory and beauty company that would harness the full power of Dead Sea minerals. Despite constant social and political obstacles, Ms. Zeadat created a line of superior skincare products that help reduce wrinkles, inflammation, and roughness without the use of parabens, petroleum-based ingredients, or GMOs.

 

Ms. Zeadat maintains production at her female-run facility in Jordan, even though her products are now distributed worldwide. It’s her way of ensuring that every container of Bloom Mineral Beauty delivers the secrets of the ancients combined with the latest in skincare science.

 

Bloom Mineral Beauty Jordan

Business of Empowering Women

Despite obstacles faced by businesswomen everywhere, Bloom has thrived, demonstrating that a woman's inner strength, beauty, and character rise above challenges. Today, founder Elham Zeadat (pictured meeting with HM King Abdullah in Turkey in 2013) leads the Dead Sea export Consortium and is a board member of the Jordanian Business and Professional Women's Forum and a member of the Business Professional Women and the Arab International Women’s Forum. Ms. Zeadat frequently speaks at global events, such as the recent Women in Science Symposium, and ensures that Bloom is an active supporter charitable organizations for women.

 

Bloom in the US and Beyond

Bloom products, available in over 40 countries, has received more than 20 global awards for excellence. They have also been praised by the King and Queen of Jordan, former US first lady Laura Bush, and a host of other world leaders.

 

Bloom Mineral Beauty is the US importer and distributor for Bloom, which continues to manufacture its quality skincare in its family-run headquarters in Jordan. Please contact us for US wholesale purchase opportunities.